Provencal Oenotourism

French Oenotourism has strongly developed recently, as it is already very popular abroad!
Oenotourism has huge growth potential.
We can now visit castles and domains, which were so far reserved for an elite.

Since, the challenge related to this economy is very important, Domains accepted that this could be a source of additional income.
This Oenotourism increase sales and encourage tourism in regions.
This is why the sector and the public authorities realized the huge potential of this market: 10 million tourists, 40% being foreigners.

What about the Provençal vineyard?

Because of this tourist activity, there has been a new impulse for the Côtes de Provence. With their sense of hospitality and generosity, our oenologists have opened their domains to those visitors. They offered their vintage wine along with a Mediterranean cuisine and other premium services (hotels, sports activities, spa …). Thus, creating an authentic Provencal “art of living”.

In 2016, we held our seminary in Chateau de Berne which is located in the Var between Lorgues and Flayosc and we already talked about this Relais & Castles, 3 years ago in a previous article.